5 Lessons From Meeting Grant Cardone

Last week I had attended the “Influence Toronto 2017” conference.  I’ll be honest – my main purpose of going was to see Grant Cardone, whom I have been following for the major part of my entrepreneurial career.

I have a busy schedule, a family and things that I want to do each and everyday.  But I prioritize going to events that pump me up and allow me to learn from those who are my mentors.

For those of you that don’t know Grant Cardone, he is a Self-Made Entrepreneur, highly regarded International Sales Trainer, New York Times bestselling author of several books including my favourite “10X RULE” – infact I had written a blog post about this which you can read here.

He is also a long time Real Estate Investor with a massive $500M portfolio.  He is philanthropist and raises over $100M for various charities each year.  And most recently he is a social media extraordinaire – being named as one of Forbes top online influences.  Pretty impressive guy.

I started reading Grant’s books approximately 4 years ago.  My first one was the 10X RULE which is a philosophy of living a 10X Life in every aspect of your personal and business life.  After reading the first one I ordered all 3 of his other books from Amazon as I really vibe with his philosophies and mindset.

I even got my wife on board and she listened to his Audio Book “Be Obsessed or Be Average”.  Even though she thought he was ‘pretty hardcore’ in her words – she obviously liked him enough that she sent me a text last week followed by #beobsessedorbeaverage!  I responded with #10Xyourlife!

I wanted to summarize my top 5 lessons learned from attending my first live event with Grant Cardone.  They were definitely good to hear and worth sharing.

Lesson 1: The Right Level of Action is Massive Action. 

Everything you learn is useless unless you implement 90% of it.  Your speed of implementation will give you the edge you need to be competitive in this world.  Normal is the most dangerous level of action you can take.

I can totally relate to this as I go to seminars and read a lot of books or audio CDs.  I probably only implement about 30 – 40% of whatever I learn and sometimes it takes me a long time to get things done.  You start making excuses to yourself that “I don’t have the time” or “investing is just going to add more stress to my life.”

Lesson 2: Track your progress every day

One of the best ways to motivate yourself into action is by keeping track of how you are doing. When you set your goals and then track your progress every day, you will soon notice whether you are on your way to reaching them or not.  Also Set Goals that Match Your Potential not Your Ability.

The great thing about writing down your progress is, you can see what you are doing on a daily basis in black and white, no excuses.

For example, if you determined that you have to buy 2 properties every year to meet your long term goal and spend 30 mins looking at properties every week and schedule it in your calendar, if you don’t do it, you know why you aren’t getting results.

You need to set goals, put in the time, track your progress and hold yourself accountable.

I personally use of his 10X Planners to make this easier for me.

Lesson 3: Intention & Target.

Whatever you are doing, you constantly have to ask yourself, what is your intention and who is your target?

Whether in business, social media or life you have to know your intention and target before starting.

If you are making the sale, make sure to set your intention right at the beginning of your conversation.  You have to set that hook immediately and let the customer know where both of you stand. If you don’t set your intention and target, you will waste a lot of time without getting any further ahead.

Lesson 4: Success is Your Duty

It is impossible to stay small and be very successful.

There are 29M registered businesses in US and 22M of them do not have employees.  So approximately 75% of all business in America are run solo.

You constantly have to think expansion as a business owner and entrepreneur because a business that is not growing is slowly dyeing.

He frequently says “Success is my duty, obligation and responsibility”.  The more you help yourself, the more you can help others in need.

He said  “Most people think small because they are selfish, not just because of you, but also your family and there are thousands of people that need your help” .  Your spouse, your children, and your friends all deserve to have the best possible version of you in their lives, both in financial and any other terms. Once you start acting like success is your duty and not just something that would be nice, you will find yourself getting obsessed with becoming the best you.

Such a cool perspective.  Success is your DUTY!

Lesson 5: Real Estate Is Indestructible. 

There was a few questions asked from the audience about what Grant Cardone invests?

Every dollar he makes in profit, he invests in real estate because real estate is indestructible.

Throughout history, people always needed food, water and shelter and that is not going to change.  It is a fundamental human need.

He doesn’t like to speculate with his money, he does not invest in stocks or other currencies.  He also went on to express that he has made more money in real estate than in his sales training business.

I would like to leave you with some of my favourite Grant Cardone Quotes:

“Let the rest do whatever while you do whatever it takes.”

“Commit first, figure the rest out later.”

“You won’t achieve massive success without attracting haters.”

So until next time, happy Canadian Real Estate Investing.

Jose Jafferji, REIA

Your Real Estate Investment Advisor, Coach & Realtor

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